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Bremoir believes that the age of Art Deco is a Time Worth Remembering. The design of Bremoir's timepieces is inspired by the style of the Art Deco period. This aesthetic resonates one hundred years later because it shares our modern appreciation of geometric shapes, tasteful colors and simple, yet sophisticated design.


Time is precious. Make yours count.

  • The Eastern - inspired by the Eastern Building

    The origins of the Eastern Columbia Company began with a small clock shop, founded by a young immigrant named Adolph Sieroty, in 1889. By the 1930’s, he had a retail empire and was able to build and open this flagship department store. As Los Angeles grew in fame and prosperity, the Eastern Colombia remained one of the architectural jewels of the city; and is today widely recognized as one of the most important buildings of its era in the world. For years it was one of the tallest buildings in downtown LA and as such, its clock was what kept the city’s people on time. 

  • Dress and Sport watch at the same time!

    The case shape is inspired by 1960s skin-divers watches and is a balance of glamorous finishes with a  sporty polished and brushed stainless steel case. This combination gives it a flexibility as dress and sport watch at the same time. The Eastern can easily be dressed up with leather straps or dressed down with nylon straps. The provided leather strap is manufactured by Delugs. (Singapore)

    20mm lug width

    39mm diameter (without crown)

    48.5 mm end to end

    Anti-reflective & scratch resistant sapphire crystals

    Water Resistance: 50m/165 ft


  • Smooth Bezel

    The Eastern’s smooth, 3-sided gold bezel gives the watch a more traditional look and feel, while still retaining an angular design that is so characteristically Art Deco. 


  • Dial

    The blue and turquoise terracotta tiles of the Eastern Columbia building inform the dial’s color scheme. The hands, stepped hour markers and Art Deco numerals are inspired by the touches of gold seen in the building’s vestibule and clock tower.

  • Numerals and hour markers

    The applied hour markers feature a circular, stepped design reflecting a simplified interpretation of the swirling decorative motifs at the top of the Eastern Colombia’s clock tower. The hour markers are inspired by The Eastern Building's entrance doors. Like the numerals, they are applied, faceted and polished, rather than painted, reflecting little shards of light to the wearer, and contrasting with the matte finish dial.

  • Swiss Automatic Movement

    The Eastern is powered by the automatic, Swiss Made STP 1-11 caliber movement, which winds itself automatically. It features a 44-hour power reserve and operates at a frequency of 28,000 BPH (Beats Per Hour). The Lexington winds itself automatically through the wearer's everyday movements, a central rotor spins and winds the mainspring. Time Worth Remembering tagline on the movement.

  • Swiss Super - Luminova

    The sector dial hour markers feature white, Swiss Super - Luminova® to reflect the clock tower’s glowing luminescence in downtown Los Angeles.

  • European Warranty

    Your Eastern has a unique serial number and comes with a 2 - year, limited warranty from the date of delivery. This warranty does not cover normal wear and tear (including but not limited to scratches to the crystal or case) or damages caused by accidents, negligence or incorrect use of the watch. This warranty is void if work is done on your watch by anyone besides Bremoir or an authorized watchmaker. This warranty is non-transferable. Assembly and quality control by Fine Time Solutions. (USA)

  • Premium Packaging

    Including Eastern building picture and warranty card with specifications and care and service instruction.

  • Price including VAT as applicable in Europe

1.250,00 €Price
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